Krazy Garlik

Brand Identity Design + Environment + Experience.

Early May of this year, The Bistro Group’s homegrown brand Krazy Garlik re-opened its doors with a brand spankin’ new look. This specialty-dining restaurant sought to reposition its brand as a vibrant hangout that thrills its guests with an imaginative menu and encourages everyone to kick back and have a Krazy Good Time. Our studio was tapped to redesign the brand identity and spearhead the streamlined implementation to create a signature experience that is envisioned to capture the excitement of this new dining adventure. Designing this experience, involved designing a multi-disciplinary strategy that prompted the creation of a new brand message and a redesign of the visual brand identity. This was then implemented across all touchpoints — from print materials to digital communications to products and packaging to interiors and environment.

Here are some photos of how everything came together.

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~ Special thanks to our team – Jen Cobarrubias and Sue Villanueva. And to Sol Galang of Independent Minds Productions for the photos. ~





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