Studio O Talks: Designing Identities, Creating Experiences

It was a Saturday well-spent with the talented students of UST CFAD as Studio O held a talk and workshop on Brand Identity and Experience Design. It was such a privilege to have collaborated with TOUCHPOINT, also known as THE Advertising Arts Organization of the UST College of Fine Arts and Design, no less. And we would again (and again) like to thank them for inviting us and for being so driven, professional and passionate. You guys rock! \m/

Our vision was to share the studio’s creative process & design philosophy that aimed to provide a roadmap for the students in the succeeding workshop. They were tasked to apply what they’ve learned by designing their own proposed brand identity for a particular client. This helps them get a feel of an actual professional project scenario. We were so fortunate to have the amazing people of Hinge Inquirer participate as ‘The Client’ for this exercise. Big thanks to them for giving the students a challenging (but of course fun) time developing brand identity concepts for their signature event “Backyard Grill”.

Official Workshop poster from Touchpoint

Official Workshop poster from Touchpoint

Workshop speaker Olivia Repotente of Studio O

Workshop speaker Olivia Repotente of Studio O

Students actively participating in the Talk

Students actively participating in the Talk

Making the workshop fun for everyone

Making the workshop fun for everyone

Left: Hinge Inquirer's Southern Living and Northern Living Magazine     Right: Touchpoint officers giving a token to Hinge Inquirer Marketing

Left: Hinge Inquirer’s Southern Living and Northern Living Magazine Right: Touchpoint officers present a token to Hinge Inquirer Marketing

From Top to Right: Workshop attendees along with Touchpoint officers, Touchpoint gives a thank you token to speaker Olivia Repotente

From Top to Right: Workshop attendees along with Touchpoint officers, Touchpoint gives a thank-you token to speaker Olivia Repotente

Students present their Final Concept Sketches for Hinge Inquirer's Backyard Grill

Students present their Final Concept Sketches for Hinge Inquirer’s Backyard Grill

Thanks guys for attentively listening!

Thanks guys for attentively listening!

We look forward to more events like this one as we continue with the Studio’s vision of building a community that SHARES. Till our next #StudioOTalks!





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